The WMU Brand

Broncos are career-ready

At Western, a degree is a pursuit of purpose where students are empowered to learn and where a holistic, experience-driven education leads to a meaningful career and a life well lived.

Broncos cultivate resume-worthy skills through internships, research and leadership opportunities, which is why TIME ranked Western as a best college for future leaders (TIME and Statista, 2025). Western supports the whole student with everything they need to thrive emotionally, physically and socially. 

WMU students make their mark on the world—Grammy winners, Super Bowl champions, doctors, teachers, pilots and countless other alums have flourished here. For Broncos, today’s experiences fuel tomorrow’s dreams. 

Pursue

Smart is pursuing your purpose and seeing possibility. It’s knowing your why and striving to achieve it always and in all ways.

Thrive

Smart is preparing to thrive and overcome setbacks in a changing world. Rethink Smart means a happier life by focusing on personal wellness while striving for a career that adds well-being for everyone.

Prosper

Smart is being prepared for every opportunity. It’s believing setbacks are just success in progress. It’s combining knowledge with wisdom to achieve greatness in a meaningful career.