Marketing

About the Department of Marketing

Are you interested in marketing and curious about exploring possible career paths? Do you have a passion for sales or social media? If so, the Department of Marketing at the Haworth College of Business is the place for you. 

With six programs taught by faculty who are experts in the field, not only will you gain the knowledge and skills needed to get a job, but you will have real-world experience to help you succeed in that job in record time.

Programs to ignite your passions

The field of marketing is broad, with many different areas. The Department of Marketing at Western Michigan University offers a variety of programs that cover a wide range of interests and abilities. Explore and find the field that works with your natural aptitude. And you won't have to do that on your own! Our faculty and advisors work with you to help you discover your talents and take steps to build the future you want. 

We offer the following academic programs:

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The faculty genuinely care about my growth, and the classes themselves push me to do my best. I look forward to going to my classes because they are so fun! Being able to curate my own path has made my time at WMU Haworth so enriching.

—Joey Pisano
A group of students working and interacting in the FMK Hub

Enter the working world with a remarkable resume

When you graduate with a degree from the Department of Marketing, you will be in a great position to make your mark in your chosen industry. With the knowledge you've gained, a resume full of real-world skills and internship experiences, you will catch the eye of employers.
 

Take a look at some of the companies you'll have the opportunity to work with:

Amazon logo.
Bronson logo.
Gallo logo.
General Motors logo.
Rocket Companies logo.
Stryker logo.

Join outstanding alumni who’ve made their mark

With a marketing degree from Western Michigan University, you will find yourself among an illustrious group of alumni making their mark in a variety of industries. Be inspired by our successful graduates who’ve received a Department of Marketing Outstanding Alumni Award, which recognizes their career achievements.

Alexi Mavrellis

Alexi Mavrellis, B.B.A.’04

Alexi Mavrellis, managing director and market leader, West Region, TIAA, is a recipient of the Department of Marketing Outstanding Alumni Award. Mavrellis is responsible for the firm's retirement solutions business across 11 western and mountain states. He partners with the higher education, research, medical and cultural institutions at the heart of TIAA's mission, leading integrated, cross-functional teams that deliver on both institutional priorities and long-term business growth. Notably, Mavrellis led TIAA's historic $8.5 billion mappable win, the largest competitive record keeping mandate in the firm's 108-year history. He built and executed the strategy that secured retirement assets for TIAA, cementing a flagship relationship in the Pacific Northwest.
Read more about Alexi Mavrellis
Lily Mavrellis

Lily Mavrellis, B.B.A.’04

Lily Mavrellis, vice president of sales, Northern California Division, PulteGroup, is a recipient of the Department of Marketing Outstanding Alumni Award. A seasoned sales executive with more than 20 years of experience in the homebuilding industry, she has a passion for building high-performing teams, developing leaders and creating exceptional customer experiences while consistently driving strong sales performance and operational excellence. Her leadership style centers on authenticity, accountability and collaboration, with an emphasis on investing in people, fostering trust and empowering teams to achieve great results. That leadership philosophy has helped Mavrellis lead diverse sales teams through changing market conditions and a variety of initiatives.
Read more about Lily Mavrellis

Previous honorees

Our history, your legacy

Our history means that you will have a promising future as a graduate from the Department of Marketing.  Since its founding in 1963, the department has graduated over 20,000 students, preparing them for exciting careers in a variety of industries.

Less than 6% of business schools worldwide have obtained AACSB accreditation—and WMU Haworth is one of them, making it an excellent choice for students seeking quality education that is a good investment of their tuition dollars. WMU Haworth has maintained its AACSB accreditation since 1970 for undergraduate programs and 1981 for its graduate programs.

A supply chain student at her internship